← Back to The Alignment Gap
01What could go wrong?
02Everything.
03Why it matters.
The Alignment Gap
Our Favourite Restaurant
The story: They agreed on dinner at their favourite restaurant. The word "our" did the damage. Each assumed there was a shared favourite. There wasn't. She booked Italian. He booked sushi. Both were already on the train when they found out.
What it means for organisations: Shared history creates the strongest assumption of shared understanding — and the least incentive to check. In organisations, culture, priorities, and ways of working are full of "ours" that each person has quietly personalised without anyone noticing.
