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    ← Back to The Alignment Gap
    01What could go wrong?
    Our Favourite Restaurant — illustration 1
    02Everything.
    Our Favourite Restaurant — illustration 2
    03Why it matters.
    The Alignment Gap

    Our Favourite Restaurant

    The story: They agreed on dinner at their favourite restaurant. The word "our" did the damage. Each assumed there was a shared favourite. There wasn't. She booked Italian. He booked sushi. Both were already on the train when they found out.

    What it means for organisations: Shared history creates the strongest assumption of shared understanding — and the least incentive to check. In organisations, culture, priorities, and ways of working are full of "ours" that each person has quietly personalised without anyone noticing.