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    ← Back to The Alignment Gap
    01What could go wrong?
    Still or Sparkling? — illustration 1
    02Everything.
    Still or Sparkling? — illustration 2
    03Why it matters.
    The Alignment Gap

    Still or Sparkling?

    The story: He asked for a bottle of water. She said yes. Fifteen minutes later she came back with sparkling. He complained. She pointed out he never said still. Both were right. "Water" felt like a complete instruction — and it was, right up until it wasn't.

    What it means for organisations: The more routine a request sounds, the fewer questions it gets. Teams execute on incomplete instructions every day because the instruction felt clear enough. The gap isn't in complex decisions — it's in the everyday ones that nobody thinks are worth clarifying.