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    ← Back to The Alignment Gap
    01What could go wrong?
    Agile or Chaotic? — illustration 1
    02Everything.
    Agile or Chaotic? — illustration 2
    03Why it matters.
    The Alignment Gap

    Agile or Chaotic?

    The story: They were both in agile mode, high-fiving about it. Then he changed the entire plan in a single morning. She pushed back — agility isn't chaos. He said isn't it about flexibility? Both were wearing the same badge. Neither was working from the same definition.

    What it means for organisations: Methodology labels are some of the most dangerous sources of false alignment in organisations. "Agile," "lean," "customer-centric" — these words travel fast and land differently in every team. When everyone adopts the label without agreeing on what it means in practice, the methodology becomes a permission slip each person interprets for themselves.